While immersive and interactive experiences help you stand out from the crowd, remember to budget your booth design carefully to maximize your ROI. It also helps to give visitors a way to learn about your products when crowds are occupying your booth team’s capacity. This gives them an opportunity to explore on their own before they engage with the booth team. Utilizing a kiosk can also allow customers to engage with your products on their own. Gamification using tablets and giveaways or contests on social media provides visitors with memorable experiences and makes it easier for you to collect their contact information and follow-up after the trade show. Interactive multimedia displays and immersive experiences can help you shine, draw in more visitors, and encourage them to stick around.Īside from multimedia displays and digital presentations, live product demonstrations and hands-on sessions also attract more people to your booth. The right technology should provide your team members with the ability to seamlessly address any question or concern with rich-media content, instantly.Īn effective technology in the hands of your team can do more than just display things, it needs to be able to collect intelligence from the customer should the opportunity arise. It’s imperative that they maintain conversational control, and do not spend face time looking through files and folders, or having to say “I’ll have to get back to you on that”. Presentation materials need to be organized contextually in a manner that allows team members to turn presentations into conversations as they easily access the right piece of content at the right time in any customer interaction. Choose a platform that allows you to empower your team with situational navigation to high-impact presentation materials and data collection toolsets, all in one solution. Having a reliable business communication app that allows you to read-and-react to individual customer needs, gives you an advantage over other trade show participants. One of the best things you can do for your booth team is to arm them with a technology that enables productivity and efficiency.
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